It all began in 2013 when two strands of dental floss slipped down the shower drain. Thinking there was a gopher in the drain, Jennifer had Gifford remove the shower cover only to discover that the floss had tangled into a large ball of hair. From this, the DrainWig was born.

Since then, DrainWig has gained global recognition for its innovative design, earning features on various platforms, including a notable appearance on Shark Tank (Season 9, Episode 6, 2017). Jennifer and Gifford secured a deal with Kevin O'Leary after receiving multiple offers. Following the episode, they brokered a five-year licensing agreement. Now, with their five daughters grown, Jennifer and Gifford are poised to reclaim the business and manage it as a family once again.

Growing up, us daughters were deeply involved in the creation of the DrainWig from the very beginning. As kids, we were primed and prepped to lend a hand, spending countless evenings helping assemble DrainWigs alongside our parents. Attending trade shows became a family affair, giving us a front-row seat to the hard work and innovation behind building a successful product. Today, as adults, our role has evolved into rebranding the company and infusing it with fresh ideas and a new perspective. Together, we’re excited to continue the family legacy and take the business to new heights.